Why content is so important
Do the words you use on your website really make a difference to whether your product or service sells? Surely what you’re selling speaks for itself?
In some cases, yes. You’ll sell some just because of the product or service itself. But to be able to sell consistently to a wide audience, you need to utilise the power of brilliant copy to help you build a relationship with your customer.
If you think of yourself as a customer. Are you more likely to spend your money on something from a website that has engaging content which is easy to read, free from typos and spelling mistakes? Or one using poor grammar, littered with errors, long sentences and paragraphs that cover half the page?
My guess is you’ll go with the former, no matter how good the product is from the latter.
Your customers need to have confidence in what you’re selling. Clear, accurate copy that connects them to you. Tells them what you’re about. Helps you to build a relationship with the people who you’d like to buy your product or service. It helps you to build up their trust in you as someone who is selling something they need, and that it will do what you say it will.
Poor copy doesn’t help you do that. In fact, it can do the opposite.
Finding the right words to create your message can be difficult. And time consuming. Getting it right can feel like a lot of pressure. That’s where I come in. I’ve created content and blog packages that help you hit the ground running. They provide you with top quality, affordable content to set your new business on the right path.
Starting out in business is a daunting task. I can take away some of the stress by writing content to get your new website up and running fast. I’ll put words together which gives your brand a voice to tell customers what you’re about and the services or products you provide.
The package provides you with three pages of content for your website. You provide me with some information about you and your business and I’ll do the rest. I’ll research your business sector, the terminology and keywords that will bring customers to you. Your content will be ready within three weeks. All you need to do is add it to your website and you’re good to go.
*three pages of content up to 800 words per page (home page, about me and my services).
*three week turnaround from receipt of your completed questionnaire.
*reviews to make sure you’re happy with the tone and content.
*reasonable edits (for example, incorrect facts).
Package price: £500
I can write weekly, fortnightly or monthly blogs of up to 800 words for your website. You can either set the topic, or I’ll create something based on your business and what’s happening in your industry.
Monthly plan – one blog post a month: £125
Fortnightly plan – two blog posts a month : £240
Weekly plan – four blog posts a month: £460
I’d recommend you commit to a plan for at least three months to start to see the benefits of having regular content on your site.
I can write a blog post to cover a topic of your choice. The price varies depending on length and the amount of research required.
Single blog post up to 800 words: from £125
For other projects such as writing content for newsletters and training materials or eBooks, I’ll either charge a fixed price or a daily rate, depending on the detail, length and subject matter.