Why content is so important

Do the words you use on your website really make a difference to whether your product or service sells? Surely what you’re selling speaks for itself? 

In some cases, yes. You’ll sell some just because of the product or service itself. But to be able to sell consistently to a wide audience, you need to utilise the power of brilliant copy to help you build a relationship with your customer.

If you think of yourself as a customer. Are you more likely to spend your money on something from a website that has engaging content which is easy to read, and free from typos and spelling mistakes? Or one using poor grammar, littered with errors, long sentences, and paragraphs that cover half the page?

My guess is you’ll go with the former, no matter how good the product is from the latter.

SEO and Copywriting support from Wish Freelance Writing. Image of Suzy Stanton typing on her laptop with a notebook and cup of tea beside her

Your customers need to have confidence in what you’re selling. Clear, accurate copy that connects them to you. Tells them what you’re about. Helps you to build a relationship with the people you’d like to buy your product or service. It helps you to build up their trust in you as someone who is selling something they need, and that it will do what you say it will.

Poor copy doesn’t help you do that. In fact, it can do the opposite.

Finding the right words to create your message can be difficult. And time-consuming. Getting it right can feel like a lot of pressure.

That’s where I come in. I’ve created a range of products and services that will either help you to learn how to create copy and content yourself or packages where I do it for you. Either way, you’ll be using brilliant words that set your business on the right path.

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 “I know nothing in the world that has as much power as a word. Sometimes I write one, and I     look at it until it begins to shine.”

Emily Dickinson

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