If you want the people you'd like to do business with to find you online, you need to use the right words in the content and copy on your website. These are the ones your ideal customer types in search engines when they have a problem you can solve. If you don't use...
The next interview with inspiring businesswomen is with Bridie Hinson from Why You Create. Bridie is a PR strategist who is passionate about shining a spotlight on small businesses. She teaches small business owners how to shout about what they do in the right places....
How do you feel about change? Do you embrace it or run a mile? One of the things we shouldn't run a mile from as small business owners is changing our websites. Keeping them regularly updated with new content helps to improve SEO and gets our sites noticed by...
Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like "latent semantic indexing"...
Search Engines Optimisation (SEO) basically means getting your website in shape so that it's picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like "mobilegeddon"...
Sometimes, coming up with new website content ideas can be a challenge. Particularly if you want to do something a bit different from your usual blog posts that's also good for your SEO. That's why Q&As are a great option. Once you've done the groundwork, they're...
I've been reflecting a lot lately on what success means to me. I've been fully self-employed for just over a year and it's definitely been a rollercoaster ride. When I left my job, I didn't really know what I was doing, other than I felt that a huge weight had been...
The cost of living crisis has had a huge impact on everyone in the UK. The vast majority of us have less money in our pockets and so are spending what we have more carefully. It's therefore more important than ever for businesses to make sure their websites stand out...
Next up in my inspiring business women series is an interview with Sarah Lynn. She's the mastermind behind Simple Online Solutions and helps small business owners to get seen online. What was your first job? Did you enjoy it? My very first Saturday job was working in...
Spring is traditionally the season when we have a good clear-out of our homes. It's a season that embraces new beginnings and the shoots of growth in all aspects of our lives. For businesses, it marks the start of the second quarter of the year and the perfect time to...
Next up in my interview series of inspiring business women is Fliss Lee. Fliss is a brand strategist, passionate about helping small businesses "be successful and grow their business, their way." What was your first job? Did you enjoy it? After uni I actually went to...
SEO stands for Search Engine Optimisation. If you've got a business website, it's something you need to know at least the basics about. You can have the most beautiful website, and fabulous products or services. But if your copy doesn't contain the words people are...