SEO stands for Search Engine Optimisation. If you've got a business website, it's something you need to know at least the basics about. You can have the most beautiful website, and fabulous products or services. But if your copy doesn't contain the words people are...
Keywords are the words and phrases people enter into search engines when they're looking for a solution to a problem they have. They're a crucial part of your website copy because they're the link between what potential customers are searching for and the content on...
The statistics show that having a blog on your website can increase your traffic by as much as 400%. Around 77% of the 20,000,000 people who use the internet every day, read blog posts. Those are huge numbers that highlight why it's so important for business owners to...
If you're a business owner or author of non-fiction books, read on to find out how Siân Smith, can help your words sparkle and grab and keep the attention of your readers through proofreading and editing. What I offer as a non-fiction proofreader and book editor I’ve...
As 2022 draws to a close, it's a good time to look back and think about the things that worked well in your business and what didn't work quite so well over the last 12 months. For me, it's been a year of huge change and a massive learning curve. I'm not where I...
There's a lot of feeling of overwhelm around at the moment. The cost of living crisis, strikes, long waiting times for everything, Christmas pressures and the freezing cold weather can make it feel like there's not much to smile about. It's the time of year where our...
How on earth is it December tomorrow? We're bracing ourselves for the return of Chippy and Snowflake, our mischievous elves sent by Father Christmas to check that there's lots of kindness going on in our house. Our eldest is more excited about their arrival than...
As we head into the last few weeks of the year, now is a good time to update your website to make sure the content is fresh and reflects where you are in your business. Your website is the shop window into your business. It shows anyone who visits what your business...
As time goes on, the human race creates bigger and better things. From mobile phones to coffee makers. From laptops to cars. Generally, technological advances make products better, easier to use, and improve on the previous model. But when it comes to writing, going...
Next up in my inspiring businesswomen interview series is Katie Carr. I first came across Katie and her work through Annie Ridout's The Robora. She is a digital content creator and copywriter, helping coaches, entrepreneurs get their stories out into the world. Read...
Are you a small business owner who wants to create brilliant blogs to bring new customers to your website? Are you fed up with second-guessing social media algorithms? Do you want to find a different way to bring new people to your website? Do you want to...
When I was on adoption leave with our youngest, I read a post on Instagram from someone recommending "The Freelance Mum: A Flexible for Better Work-Life Balance" written by Annie Ridout. The book is a guide for mums wanting to create a career that gives them a better...