You website is the shop window into your business. It shows potential customers what you're about and how you can help them. A shop window is changed to reflect the seasons to showcase the best products to catch your eye and entice you to go in and find out more. Your...
Next up in my inspiring businesswomen series is Helen Bowman from In the Detail. Helen is a social media content specialist and copywriter. What was your first job? Did you enjoy it? If we’re talking about when I was really young I had several waitressing jobs in my...
The content on your website doesn't have to be just about your business. Adding in posts about you, your journey to where you are now, your office, how you work and more helps your audience get to know you a bit better. The know, like, trust factor is important when...
There's been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don't panic! This is...
If you've followed me for a while, you'll know how much I love words and talking about their importance for your business. So I was thrilled when a fellow word lover agreed to share a bit about herself and her business in the Inspiring Businesswomen series. Elena Chow...
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...
If you're a small business owner, life tends to be pretty full-on. I'm always looking for ways to work smarter and better and am keen to find the right tech or app to help. After a very slow start, I'm finally loving using Trello to help me keep track of pretty much...
Adding beautiful images to your website has several benefits apart from looking good. This blog post looks at what they are and how to get your images working hard for your business. Visually appealing Images help to break up large chunks of text making your content...
Spring is traditionally the season when we have a good clear-out of our homes. It's a season that embraces new beginnings and the shoots of growth in all aspects of our lives. For businesses, it marks the start of the second quarter of the year and the perfect time to...
How do you make your blog post stand out from the crowd and draw your reader in? The content needs to be engaging and well-structured. You need to make sure you're using the right keywords so that your post shows up in search engines and brings new people to your...
Eating plays a big part in all of our lives. But if you are a business owner, there is a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
If you want your blog post to show up in search engines, you need to make sure it's structured in a way that's easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won't help you grow your...