Eating plays a big part in all of our lives. But if you're a business owner, there's a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your credibility...
Next up for my interview series with inspiring businesswomen is Naomi Rose. Naomi is a coach and mentor and is a "digital GP" helping entrepreneurs create a business that works for them. Read on to find out about her other life, and how she can help you create a...
I've been reflecting a lot lately on what success means to me. I've been fully self-employed for two-and-a-half years and it's definitely been a rollercoaster ride. When I left my job, I didn't really know what I was doing, other than I felt that a huge weight had...
The client Solidarity Farm CIC is a unique learning environment for children and young people located on a farm at the edge of the Northumberland National Park. The problem Solidarity Farm's founder John Harrison wanted to create copy for the new website that...
The statistics show that having a blog on your website can increase your traffic by as much as 400%. Around 77% of the 20,000,000 people who use the internet every day, read blog posts. Those are huge numbers that highlight why it's so important for business owners to...
As time goes on, the human race creates bigger and better things. From mobile phones to coffee makers. From laptops to cars. Generally, technological advances make products better, easier to use, and improve on the previous model. But when it comes to writing, going...
The next in the series of interviews with inspiring businesswomen is with Lauren McWilliams. Lauren is a brand photographer and visibility strategist who helps entrepreneurs and coaches stand out and get noticed. Read on to find out all about her and her business....
Writing is my thing. I love it and I'm good at it. But ask me to design and build a website, I'm not so great. I could (and have) spend hours reading about it and trying to learn what to do. And then attempting to do it. Badly. I'm not saying, for example, that if...
This month's inspiring business interview is with photographer Rachel McClumpha. Getting some branded photographs taken of me is something that was on my to-do list for far too long. I successfully obtained some funding through the BIPC leading me to Rachel. I had a...
You website is the shop window into your business. It shows potential customers what you're about and how you can help them. A shop window is changed to reflect the seasons to showcase the best products to catch your eye and entice you to go in and find out more. Your...
Next up in my inspiring businesswomen series is Helen Bowman from In the Detail. Helen is a social media content specialist and copywriter. What was your first job? Did you enjoy it? If we’re talking about when I was really young I had several waitressing jobs in my...
The content on your website doesn't have to be just about your business. Adding in posts about you, your journey to where you are now, your office, how you work and more helps your audience get to know you a bit better. The know, like, trust factor is important when...