When you’re a small business owner, your to-do list is often pages long. Getting through it seems almost impossible, so working on something regularly that doesn’t bring in instant cash can feel like a luxury you just don’t have the time for. So, is SEO a must-have, or is it just nice to work on it when you’ve got some spare time?
The answer is a resounding, it’s a must-have.
Think about how you search online for the answer to a problem you have, whether that’s what to wear for a wedding or how to get your toddler to sleep for more than two hours at a time. You’ll type the words into Google that you need help with. So, “women’s wedding outfits that don’t cost the earth” for the former and “why won’t my toddler sleep?” for the latter.
If you’re a toddler sleep expert, if your website doesn’t have those words, or variations of them, the sleep-deprived parent Googling at 3 am will land on your competitor’s website, find the resource they think will help and buy it.
They don’t have the time or patience to scroll through pages of search results. A tired parent needs answers quickly. So, they’re unlikely to scroll past the top couple of search results, whether that’s AI Overviews or web pages.
How to make your website stand out
If you want your website to stand out and capture Google’s attention, it needs to include specific elements.
The most important aspect of SEO is keywords. If you don’t have the words people type into search engines when they have a problem you can solve, your website won’t be seen by those people. So, having the right words in the best places is vital.
Then, you need to have a website that’s easy to navigate, keeps people’s interest, is accessible and full of rich content that showcases your experience, expertise, authority and trustworthiness.
Creating solid foundations that include all of these elements can feel daunting if you don’t know anything about SEO.
That’s why I created SEO Jumpstart.
SEO Jumpstart course
The course is taught live (via Zoom) over five lessons with four months membership to The SEO Club which also provides accountability sessions to make sure you do the work.
Not techy? No problem.
Short on time? We’ve got you.
Just starting out? Perfect timing. 🚀
SEO Jumpstart was designed exactly for business owners like you.
✅ Bite-sized lessons
✅ Jargon-free language
✅ Watch anytime
✅ Support included
Let’s take the guesswork out of SEO — together.
Here’s what’s inside SEO Jumpstart
📍 5 live workshops (fortnightly, starting Sept)
🎥 On-demand access to replays
🤝 4 months of SEO Club support + accountability
❓ Expert Q&As so you’re never stuck
📆 Just 45 minutes a week
🎯 Simple. Strategic. Results-driven SEO that actually works.
The best way to learn SEO
I’m the queen of straightforward and simple advice and support. I love seeing the lightbulb moments when it clicks for clients and they feel empowered to take action. This is what they’ve had to say about some of my services:
“I took the Website Visibility Foundation Course created by Suzy and it was fantastic, I love how Suzy made keywords and SEO so easy to understand rather than using the business terminology that makes no sense. Suzy was fab throughout the course, so friendly and very helpful, I love working with her. I highly recommend doing this course!”
Gabby Morris, Virtual Gabby VA
“Working with Suzy to better understand SEO and how I can optimise it on my website was so informative and valuable. Suzy was very easy to chat and share information about my business with, and took this to give me clear guidance and direction. I feel that I got some valuable and actionable clarity on what to do going forward to make some simple but impactful changes. I’m looking forward to implementing what we agreed and watching the results! I would most definitely work with Suzy more as my business grows.”
Nicola Farndell, Life Now Coaching
“I have always found SEO confusing – until I attended Suzy Stanton’s Masterclass.
“She started by breaking down the four main pillars of SEO, then explored each one in detail. What made it so effective was her clear, jargon-free explanation. Everything was delivered in a way that finally made sense to me.
“Suzy then walked us through a practical, four-month strategy that felt achievable rather than overwhelming.
“I left the session with a clear understanding of what I need to focus on, how to approach it, and where to go for further support. It was an hour incredibly well spent – thank you, Suzy!”
Kelly, Kemend Proofreading Services
“Suzy’s SEO Training was fantastic! It has helped me with client websites and ranking them higher. I’ve even managed to add SEO to my services. The course is chatty, friendly, and easy to understand, and it is the best way to enter SEO. Suzy is so lovely and supportive, too. I highly recommend it.”
Megan, Megan Dyer VA
Join SEO Jumpstart
Join SEO Jumpstart before the 8th September to be part of the first cohort of the live course. Numbers are limited, as I want to keep the first group small to make sure students get the support they need to complete the course.
Head to the SEO and Copywriting blog page to get tips about improving your SEO.
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