What is EEAT and how will it help my business?

What is EEAT and how will it help my business?

Eating plays a big part in all of our lives. But if you’re a business owner, there’s a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
Inspiring businesses: Naomi Rose

Inspiring businesses: Naomi Rose

Next up for my interview series with inspiring businesswomen is Naomi Rose. Naomi is a coach and mentor and is a “digital GP” helping entrepreneurs create a business that works for them. Read on to find out about her other life, and how she can help you...
What advice would you give yourself?

What advice would you give yourself?

I’ve been reflecting a lot lately on what success means to me. I’ve been fully self-employed for two-and-a-half years and it’s definitely been a rollercoaster ride. When I left my job, I didn’t really know what I was doing, other than I felt...
Case study: Content and SEO Power Hour

Case study: Content and SEO Power Hour

The client Solidarity Farm CIC is a unique learning environment for children and young people located on a farm at the edge of the Northumberland National Park. The problem Solidarity Farm’s founder John Harrison wanted to create copy for the new website that...