What is EEAT and how will it help my business?

What is EEAT and how will it help my business?

Eating plays a big part in all of our lives. However, if you’re a business owner with a website, there’s a different kind of eating you need to be aware of. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria...
What advice would you give yourself?

What advice would you give yourself?

I’ve been reflecting a lot lately on what success means to me. I’ve been fully self-employed for three-and-a-half years, and it’s definitely been a rollercoaster ride. When I left my job, I didn’t really know what I was doing, other than I felt...
Case study: SEO Audit and Content Package

Case study: SEO Audit and Content Package

The Client Background Sounds is run by co-founders Mel and Grant. They provide high-quality licence-free music to businesses across the UK, offering an affordable alternative to the high price of having a PRS PPL licence. The problem The majority of new clients find...