The Client

Spiral Blue Client Connection is run by Frances, a client connection expert, providing marketing and operations support for small business owners who want to grow with calm, clarity, and connection.

The problem

Frances was disappointed with the number of people who were seeing her website and didn’t know where to start to improve things. She spent a lot of her time on client work and therefore needed a way of learning that could fit into small chunks of time.

As part of her operational support for small business owners, she also wanted to be able to provide some SEO support for clients and needed to build on her knowledge of how to do this.

The solution: An affordable SEO course

Frances wanted to learn how to about SEO and the changes she needed to make to her website herself rather than me doing it for her, so SEO jumpstart was the perfect solution.

She wanted ongoing support so she was able to ask questions as she went along, as well as accountability and dedicated time to work on her website. Joining the first cohort gave her access to the lessons live so she could ask questions as soon as they came to mind, as well as accessing the membership accountability sessions.

SEO Jumpstart gave her:

• Live lessons on the key areas of SEO: Keywords, on-page, content, building authority
• On-demand recordings and PDF downloads so she could go back to each topic as many times as she needs to
• Accountability and support in the SEO Club Membership

The course gave her the option to attend lessons live when she could, or watch the recording back at a time to suit her, as well as access dedicated time slots to put into practice what she’d learned during the accountability sessions in the membership. Access to this is for four months so extends beyond the end-date of the course.

The outcome

By the end of the course, Frances had a much clearer understanding of search engine optimisation and how to create a simple strategy that enabled her to work on it regularly in small bite-sized chunks. It also gave her the knowledge to be able to support her clients to make SEO part of their marketing strategy.

By implementing the learning as she’s done the course and making time to work on this regularly, she’s already seen an upturn in the number of people finding her website through organic searches.

This is what she had to say about SEO Jumpstart:

“SEO Jumpstart was brilliant. Suzy is very clear at explaining all the technical aspects of SEO and breaking it all down into manageable chunks.  She’s so patient and happy to answer any questions at all, and I felt completely comfortable to ask if I didn’t know how to do something.  

“Since implementing the changes, I’ve already started to notice a difference in the number of views and visitors my website has. The brilliant thing is that Suzy leaves you with an actionable plan to make sure you’re consistent with reviewing and updating your SEO, making sure it becomes a regular part of your business management, not just something that sits at the bottom of your to-do list.”

You can find out how Frances can support your business from her website, or follow her on Instagram.

SEO Jumpstart: The best SEO course for small business owners

SEO Jumpstart is an SEO course for small business owners and founders. It’s designed to help them understand the basics of search engine optimisation so they can learn how to get more website traffic and make key changes to attract Google’s attention.

The course is run three times a year as live lessons, followed by it being available on-demand. The next live cohort launches on the 28th January 2026. The recorded version of the course is available now until midnight on the 17th November.

The course lessons cover:

• Keyword research and placement
• On-page SEO including page and image descriptions, links, navigation and using headings correctly
• Content – how to create blog posts that attract Google’s attention
• Building authority through backlinks – what they are and how to get them
• Creating a simple strategy that works for you and your business

The course also comes with 4-months access to The SEO Club Membership which has recorded masterclasses on topics such as the basics of Google Analytics and Search Console, fortnightly accountability sessions for dedicated time to work on what you’ve learned, and a Q & A section to use if you get stuck with something. The price and level of support makes it one of the best SEO courses for small business owners

Until the end of 2025, the price for SEO Jumpstart is £393 or three payments of £131. The price will increase to £445 in January 2026, with the option to pay in three instalments of £149.

Head to the homepage to find out about the different ways I can help you improve your website’s visibility, including all my DIY SEO resources.