Absolutely not!
If you want to build a lasting relationship, whether that’s with another person in your personal life or clients in your business life, it takes time and effort.
A one-night-stand hive of activity might feel great while it lasts, but it won’t keep attracting the right people to your business month after month.
Building strong visibility foundations that attract Google’s and AI’s attention takes time. Regular time. But it doesn’t need to be time-consuming.
Little and often is the best SEO strategy to make sure your content keeps attracting the people you can help.
Google updates constantly, and fresh content wins. If you do it on a one-night stand basis, your competitors who optimise regularly will have the upper hand.
Top SEO Tip:
✅ Update your top blog posts every 3-6 months by adding fresh keywords, links, and insights. If you’re struggling for inspiration about how to update your posts, leave a comment, and I’ll give you some ideas.
When it comes to the length of your content, size does matter, but not necessarily in the way you may think.
Longer posts will only rank higher if they’re well-structured, informative and don’t ramble.
Google doesn’t care about word count. It cares about quality, which always wins over quantity.
Top Content Tip:
✅ Solve problems with your content and create clear and concise posts. Don’t be tempted to pad out your word count just to hit a higher number.
Learn how to build a simple SEO strategy
The most common reason small business owners don’t take action to improve their website’s visibility is feeling overwhelmed. This is usually caused by a lack of time and not knowing where to start.
Our to-do lists often have to-do lists of their own, and it can feel like we’re constantly fighting fire in our businesses at times. But if we don’t find time to work on our business rather than in it all of the time, things will never change. Making sure your website is visible to your dream clients is vital if you want your business to grow and continue to function when you’re taking time off.
A website that’s doing its job will attract the people you can help, show them you’re exactly what they’re looking for, that they can trust you and that what you sell will solve a problem they have.
Once you’ve built those strong foundations, you need to keep them updated.
SEO isn’t a one-night stand. It takes regular work. But that doesn’t need to feel overwhelming.
Make a clear plan about, firstly, how much time you can allocate each week. Twenty minutes, two or three times a week, is fine.
Secondly, plan what areas you’re going to work on during each session. There’s no point in allocating time, particularly if it’s a small amount, if you don’t know what you’re going to work on.
A simple SEO strategy
The starting point for website visibility is always your words. Whether you’re aiming to attract Google’s or AI’s attention (or, hopefully, both) you need to have the words people type into those search engines in the content and copy on your website.
If you don’t, no one will know your website exists.
Once you know what the right words are for you, they need to go in the best places across your site. That’s areas like your tagline, headings, page titles and names, image and page descriptions and naturally throughout your content.
Then you can move on to looking at your blog section (you must have a blog section if you want to get picked up by AI), updating older posts to make sure they include the right words, and creating a content schedule that is achievable and will attract attention.
Once you’re confident with your blog writing, you can move on to building your authority, perhaps by writing blog posts for other websites. Blog swaps and guest posts are a brilliant way of getting your business in front of a new audience, and showing Google and AI that other sites rate you and are happy to include a link back to your site from theirs.
Building your authority this way is vital if you want to show up in AI overviews and responses.
The 30-minute website fix
SEO often feels overwhelming and complicated because many founders don’t know where they’re going wrong, and what the first steps need to be.
That’s why I’ve created the free 30-minute website fix.
It isn’t just another download to sign up to and ignore.
It shows you the 5 main errors I see founders making with their website foundations, and the exact steps to take to fix them. No overwhelm. No complicated strategies or lessons that go on for hours.
Just simple, actionable steps that will have a big impact on how easiliy your site attracts the attention of the people you can help.
Building a simple SEO strategy FAQs
SEO isn’t a one-night stand. It needs regular, consistent attention rather than a single burst of effort. Little and often is the best approach: updating your top blog posts every 3-6 months with fresh keywords, links, and insights keeps you ahead of yourcompetitors.
Not necessarily. Google cares about quality over quantity, so longer posts only rank well if they’re well-structured, informative, and don’t ramble. It’s better to solve a problem clearly and concisely than to pad out your word count to hit a target.
You don’t need hours – twenty minutes, two or three times a week, is enough if you have a clear plan for what you’re working on each session. The key is knowing which areas to focus on, rather than allocating time with no direction.
Start with the right keywords and place them across key areas of your site – your tagline, headings, page titles, and image descriptions. From there, focus on your blog section, update older posts with the right words, and build a realistic content schedule. And then rinse and repeat, looking at those areas in a 4-month cycle.
Yes. Having a blog section is essential if you want AI tools to pick up your website because quality content is what they use to formulate their answers. Beyond that, building authority through guest posts and blog swaps shows Google and AI that other trusted sites are willing to link back to you.
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