You’ve probably read a lot of posts saying “no one uses Google anymore”, and so you think there’s no need to make sure your website attracts its attention. If that’s what you’re thinking, you’re going to get left behind because the data actually shows that Google has grown in popularity.

This blog post looks at the type of content that attracts Google and AI’s attention, and how to create it.

It’s not one or the other

Daily searches have gone up to over 13 billion.

That’s A LOT of searches.

Imagine the impact on your business if only 0.1% of those landed on your website (it’s a figure with a lot of 00000s in it!). And whilst AI and ChatGPT traffic is growing quickly, it isn’t replacing traditional search methods. So, if you want to attract your dream clients in 2026 through your website, it needs to be primed and ready to capture both of their attention.

The best way to do that is through your content.

The rise of AI tools like ChatGPT has meant that a lot of people are asking it to create their content. Which, in the short term, might seem like a brilliant plan. It saves time, creating content in seconds rather than the hours it might take you to write it.

But, here’s the thing. Because it’s not written by you, it doesn’t sound like you. And EVERYONE, including Google and AI, can spot that a mile off, which means it affects your site’s authority in their eyes (and anyone who reads it).

What type of content attracts Google’s attention?

If you want to stop search engines and AI in their tracks and make sure they show your content to the people you want to work with, it needs to be human-centred. Keywords are still a crucial part of any website visibility strategy because they’re the things that initially attract attention. But content that shows you’re real is what helps you to stand out and gives you a higher ranking.

So, what is human-centred content?

It’s content that helps to connect with people. Things like real-life experiences, customer journeys and transformations, reviews, testimonials, case studies and “about me” posts that help those reading find out a bit more about you and what makes you tick.

All of these types of posts help to build trust. And once people trust you, they’re more likely to buy from you.

How to create website content that stands out

Blog content on your business website doesn’t have to be just about your business. That type of post is clearly important, but more personal posts are just as important, and the type of content that many small business owners don’t write.

Blog posts about you, your business background, unusual facts about you, and why you do what you do are all the type of content that helps to humanise and build your brand.

People are nosy, and helping them understand why you do what you do helps them build a connection. Faceless business websites will struggle to stand out in 2026, as branding and sharing more about the person behind the brand are more important than they’ve ever been.

As well as wanting to know and understand more about you, potential new clients also want to know what others think of you. How have your products and services transformed people’s lives or businesses?

Case studies, customer journeys, a deep dive into a service with reviews of what real people think of it are the kind of posts that help people connect with you and your brand, build trust that what you sell will do what you say it will, and ultimately make people want to buy from you.

This type of content not only helps to connect with your dream clients, but it’s something that can’t be replicated by AI. Because it isn’t human. And that’s why this type of content stands out.

Help to create content that stands out

If you’re struggling to know where to start when it comes to creating content that attracts the right attention, I can help. My blog and content packages give you optimised, human-centred content either just for your blog, or repurposes as a newsletter and social media captions too.

You can get weekly, fortnightly and monthly packages depending on your budget and requirements. They’re a brilliant investment in your business as I do the heavy lifting while you get on with doing what you love.

If you’d like regular visibility tips and inspiration, with a bit of dating banter thrown in too, join my free newsletter The SEO Club. As a thank you for subscribing, you’ll get my SEO Dating challenge for free, which takes you through the basics of search engine optimisation.

Head to the SEO and copywriting tips section to read more articles about online visibility.

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