If you’re a new business, the cost of a creating website may feel like something you can’t stretch to straight away. If you’re a face painter, or a hairdresser, your business happens when you see people in real life. Why would you need a website to help it grow?
A website is the shop window into your business. It gives your customers (and potential customers) an idea of what to expect if they do business with you. It’s a great way of letting them get to know you, as well as keeping them up to date with what’s new in your business.
Taking the example of the face painter, most of their business probably comes from doing kids parties. Their client base so far has come via word of mouth. Why would a website help increase business? Here’s five reasons why you need a website for your business:
1. Credibility and trust
Having a website can help you build your business credibility. It also helps your customers build their trust in you. An engaging site full of information about you and your business, prices, how to hire you and what to expect will get you new customers. A survey carried out by Verisign showed that small businesses found having an online presence more beneficial than just a social media presence.
2. Search engines
Get your content and key words right and it will bring you new customers through search engines such as Google. Word of mouth is a good way of building a reputation, but search engines need to become your best friend in the online world to connect potential customers with your site.
3. Showcase your products and services
Eye catching photos with clear product information show exactly what it is you’re selling. An engaging landing page will show readers how you can solve a problem they have. It will answer all their questions and give them all the information they need to know if it’s what they’re looking for or not.
4. Expand your business
Having a website is an easy way to keep your customers updated about new products and services. If you want to take your face painting business to the next level, you could have free video tutorials no your site showing how to do the basics. And then create videos for more complicated painting, and sell them through your website. Once the initial work is done, they could create a steady flow of passive income for your business.
Having reviews and testimonials to show potential customers that your business can be trusted to deliver what you say it will. If you get a lovely email or message from a client about your business, ask if they’d be happy for you to share it. And then put it on your review page to show others why they should do business with you.