You website is the shop window into your business. It shows potential customers what you’re about and how you can help them. A shop window is changed to reflect the seasons to showcase the best products to catch your eye and entice you to go in and find out more. Your website needs to do the same.

Have a look at your website, particularly your home page. Can you add in a few lines about summer? Perhaps add in some nice summery images. Not only does it give the page a good feel, it shows readers your website is updated regularly.

If writing blog posts feels like a bit of a chore, they can feel even more so when the sun’s shining and you’d rather be outside enjoying it. So, now’s the time to get your blog posts planned, written and scheduled ready for the summer. Planning and writing blog posts for the next few weeks might seem like a daunting task. But it doesn’t have to be, if you break it down into smaller chunks.

Small chunks

Spend 20 minutes today planning how many blog posts you’d like to publish from mid-July to the beginning of September. Then tomorrow, spend another 20 minutes coming up with content ideas. Pick topics that won’t take much research so perhaps a deep dive into your best-selling product or service. Or do a post about your five favourite things to do in the summer.

Then, over the next few weeks, spend 20 minutes a day writing the posts – 10 minutes in the morning and 10 in the afternoon or evening, or one 20-minute chunk. Breaking the writing down into small chunks makes it feel achievable. That should mean you’ll have at least four posts written by the end of July.

Most blog pages will have a scheduling function. Once your posts are finished, schedule them to be published. And then sit back and relax, knowing your website will have fresh content throughout the summer. If you don’t have a scheduling function, write the posts and save them to draft. Then set a reminder on your phone for the days you want to publish them. It’ll take five minutes to go into your site and press publish.

Update and republish

Another option if you’ve got lots of posts already published, is to go back and look at some of your older ones. Can you update and republish them? A lot of blog pages have a rewrite and republish function. Just make sure you click that before making changes. I did this last summer for the magazine and republished older interviews. It brought a lot of new traffic from people who hadn’t read the interviews and articles I’d published a few years ago.

How I can help

If you’ve got a busy few weeks coming up and know you won’t be able to fit in any writing, I can help. I have blog packages which give you weekly, fortnightly or monthly blog posts. Or I can create one-off posts. Whatever suits your business and your budget. 

Or book a Content Power Hour and we can plan your content, update and re-publish or schedule old posts, or plan an interview series, write the questions and make a list of who you’d like to take part.

But be quick because I’ve got limited availability.

If you’d like writing and SEO tips, chat and a bit of dating banter thrown in for good measure direct to your inbox every week, subscribe to my newsletter The SEO Club.