Over the last four years, I’ve been inspired by, and learned a lot from some wonderful women. Without them sharing their expertise and providing their community with a wonderful support network, I wouldn’t be where I am today.
There are so many wonderful businesses out there who have tailored their craft to help and support small business owners to shine. So, I thought it would be lovely to ask some of those inspiring women to answer a few questions about themselves and what they do.
First up is Julia Ferrari. Julia is a web designer and creates beautiful, bold and colourful websites which are easy to manage and ethical. She’s passionate about helping businesses create their dream website to connect them with their customers:
“We rise to lift others. As a small business myself I work every day to grow this space and help others. I love to see other businesses rising and support them as much as I can to make this happen.”
Julia created this website so I can say first-hand that she’s brilliant at what she does.
What was your first job? Did you enjoy it?
When I moved to the UK from Argentina, I started working for an events company designing and maintaining all their websites. I enjoyed it in the beginning while I was learning. But after two years working there, I suffered burn-out and stopped enjoying it.
What do you do now?
I run my own web design business Julia Ferrari Web Design. I help female entrepreneurs create beautiful websites.
I’ve been working with WordPress websites for more than 10 years. And I feel since I started my own business, my skills developed massively. I’ve also learnt so many things from the admin point of view. However, working from home is very routine and I don’t have many possibilities to grow.
How do your services help small business owners?
I primarily help my clients to create a website that represents their business and help them to reach their dream client. I build websites that are easy to self-manage so businesses can keep updating their own content. I also use a lot of my own experience with my clients, especially with those starting a new project.
My favourite part of the job is helping my clients to have a website that they are proud of and makes them feel more confident with their business.
What’s the best piece of career advice you’ve been given? How did it help you?
For me, it was a gamechanger when a coach made me realise that I hadn’t done any work to define my dream client. And because of that, my website and copy were talking to the wrong people. After that I re-designed my website and changed all my copy. I am lucky because I could do this as I’m web designer. I have many clients who want to re-design their website because they don’t feel represented with the one they have.
If you could give your 20-year-old self, one piece of career advice, what would it be?
When I was 20, I was so focused on studying at University. I read so many things that I never applied in my life. I would advise myself to get more practical experience. Get a job, learn how to deal with customers and earn your money.
Which do you prefer: Tea or coffee? Beach or pool? Seaside or countryside?
Definitely coffee. A sandy beach is the winner, but I enjoy relaxing by the pool. Seaside, even when it’s windy.
What’s your dream job or client?
My dream client is the one who loves my style and their business is aligned with sustainability.
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