Next up in my inspiring businesswomen interview series is Katie Carr. I first came across Katie and her work through Annie Ridout’s The Robora. She is a digital content creator and copywriter, helping coaches, entrepreneurs get their stories out into the world. Read on to find out more about her work and her journey so far.
What was your first job? Did you enjoy it?
I had a couple of part times jobs while I was at college, but my first full-time job was working on the switchboard at The Grove Hotel in Hertfordshire. It was a great job, fast-paced and there was a lot to remember about the hotel, the grounds, what it offered and all the different departments and desks.
It had a lot of perks. Not only did we get to experience the amazing food and five-star facilities, but we also got a sneak peek at the famous guests arriving! Singers, footballers, and at the time Harry Potter was being filmed at Leavesden Studios nearby. Some of the actors like Maggie Smith stayed there.
Driving home late after my evening shift meant I sometimes got to see parts of the film set lit up by floodlights. But in the end, doing shifts became quite anti-social and annoying.
What do you do now? Is this what you originally trained to do?
Digital content creator and copywriter. This means I get to work on a variety of projects. From web copy and blog writing to design work, marketing campaigns, social media captions to reel creation, project management support and brand strategy.
I was originally a PA with Art and Design A-Levels, and I’ve always been able to bring creativity to my job. But after over a decade of working in London for large corporate companies, I decided that I wanted to become a freelancer so that I work directly with female founders to help build their business.
I know that my career journey makes me unique, and I love being able to bring all my organisational skills, processes and structures into each project.
How do your services help small business owners?
In some cases, it can be just taking a load off their plate, mind, or to-do list. For others, it’s giving them the confidence to share their story and bring clarity to their message. Either way, I support my clients in growing their businesses. I can articulate their thoughts and create aligned visuals and messaging that will resonate with their ideal clients.
I allow them to focus on what they are truly passionate about. Because no one should have to get bogged down with tasks they hate or feel overwhelmed by.
What’s the best piece of career advice you’ve been given? How did it help you?
Define your own success. We are constantly drip-fed what success looks like day in and day out, and it’s incredibly unhelpful. Keep your ‘why’ strong and know what truly matters to you. Gauge success by how you live your life day-to-day and not focus on the end goal. Celebrate the small achievements!
If you could give your 20-year-old self, one piece of career advice, what would it be?
Even though what you’re doing now doesn’t seem like much, it will amount to bigger things… Everything you learn is a skill that makes you unique. So, stay curious and don’t worry about not having a degree!
Which do you prefer, tea or coffee? Beach or pool? Seaside or countryside?
If I had to choose, I’d say coffee (even better if it has spiced pumpkin syrup in it) over tea, the beach over a pool, and the countryside because I’ve already chosen the beach. I live by the sea and I’m only an eight-minute walk from the beach, but I grew up in a village near the countryside. I really miss long, interesting woodland walks and countryside pubs. The cliffs can be quite windy in winter but it’s far from bleak in Broadstairs, and you can get ice cream from Morelli’s Gelato all year round.
What’s your dream job or client?
I’d love to own a small cosy bookshop-library-coffee shop-co-working space one day but right now I’m doing what I love doing and working with some amazing women and their businesses!
If you’d like to read more interviews from my “Inspiring businesswomen” series, click here.
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