Whilst the 1st of January is technically just another day, for many of us, it signals new beginnings and the start of working towards the dreams and goals we want to achieve over the next 12 months.

If you’re a small business owner, 2025 was probably a challenging year. It certainly was for me. There have been many times when I’ve longed for the security of a paid role where money in the bank at the end of the month was guaranteed. The changes AI has brought in the way a lot of businesses work meant my freelance work dried up overnight, forcing me to pivot.

The second half of the year has felt like I’ve gone back to the beginning, and there have been times when I’ve felt like I haven’t had a business at all. It’s taken time to create new foundations and build relationships with potential new clients. I’ve also spent a lot of time thinking about the business I want to create and the direction I want to go in.

So, my end-of-year review hasn’t been about success in the way many businesses measure it.

I’ve measured this year’s success in making it to the end in one piece. Being able to take my youngest daughter to school every day and support and coax her to get through the door. At times, that has been incredibly hard. And whilst the change in direction for my business hasn’t brought in success (yet!) in a financial sense, being able to devote time to her when she needs it most has been priceless.

As we move into a new year, whatever that looks like for your business, I wanted to share with you some of the best business freebies I’ve come across created by some brilliant founders that have helped me take one tiny step forward with my business.

Enjoy!

Time-saving tech checklist

I don’t know about you, but most of the time, tech is not my friend. I can spend hours trying to figure something out, getting more and more annoyed with myself for not being able to work out how to add something to a funnel, or the backend of my website.

If that sounds like you, you’ll love This Mum Loves Tech’s time-saving tech checklist (try saying that after a glass of wine!). The checklist takes the overwhelm out of choosing the right tools by breaking everything down into essentials, growth tools, and optional extras. The tool is a fillable PDF that gives you a clear snapshot of the gaps in the tools you have that could save you time and money.

The Minimalist Marketing Method

My ethos is about making things simple, whether that’s something at home or in business, and I love it when other founders create resources that do this.

Emma from Biscuit Communications is all about making marketing simple and consistent, which is what her Minimalist Marketing Method shows you how to do. It shows you how to create strategic, intentional actions that create results without consuming your life.

51 Easy B-Roll Ideas

If social media feels overwhelming or you “never have time” to create content, the 51 B-Roll Ideas checklist created by Helen from In the Detail is for you. Each idea takes less than 10 seconds to film and won’t disrupt your day. Perfect for business owners who are short on time but want to create interesting and engaging content fast.

The 11-Point Website Checklist

If you’ve got a website for your business, it needs to be earning its keep and bringing new people to your business. If your website isn’t doing that, and you’re not sure why, the 11-Point Checklist from Ready, Steady, Websites is a great place to start.

It contains 11 things you can do today to improve your website and increase the number of leads and sales you get from it.

The best business freebies: The Content Quiz

Is your content turning into sales? If it isn’t, do you know what you need to change? If you want to learn why your content isn;t turning into clients, take Naomi Rose’s content quiz. The quiz pinpoints exactly what’s holding your content back from converting into clients, and gives you tips to start creating posts that actually bring in paying clients. No fluff or jargon, just clear insights and real next steps.

Fast-track freebies

Fast Track Freebies, created by Gina Trick, is your shortcut to a high-converting freebie idea, using clever AI prompts (no tech skills needed).

Perfect for coaches, service providers, and course creators who want a lead magnet that actually grows their list (without wasting hours).

80 Reels Ideas

Imagine having a bank of ideas to create brilliant reels for Instagram effortlessly. That’s what Kerry Metcalfe’s 80 Reels Ideas download does. You’ll get 80 FREE b-roll ideas which you can use and reuse over and over again to have those beautiful, dreamy reels you keep scrolling through on social media. 

The SEO Dating Challenge

And finally, I’d love you to get my freebie too!

If website visiiblity and SEO feels like some form of Black Magic to you, my SEO Dating Challenge is what you need. It injects a bit of fun into a dull business topic, looking at the similarities between SEO and dating, and showing you the basics of website visibility with simple, actionable steps that have a big impact on how easily your site attracts your dream clients.

Leave a comment and let us know how you got on with any of the freebies you try.

If you want to boost your online visibility but don’t know where to start, let’s have a chat and see how I can help.