Hiring a copywriter can seem like something you can’t afford when you’re starting out with a new business. You’ve had a lot of expense already to get to where you are. Hiring someone to share your story might feel like a waste of money.
One of the best ways of sharing your product or service is through a website. It’s a window into your business. It shows potential customers who you are, what you’re about and what you can do to help them. Surely then, the best person to write about you is you. Isn’t it? Only you know why you do what you do. And how you can help others with the product or service you’ve created.
But do you know how to use the power of words to help your business grow? Are you confident with spelling and grammar? Do you know all about SEO and getting your words seen?
Hiring someone to get your website copy spot on is actually one of the most important parts of setting up your business. Here’s why:
A copywriter will give your brand a voice. They’ll use language that will build trust and show potential customers how you can help them with your product or service. This is a vital ingredient in a successful business. If the words on your website don’t reflect who you are and what you’re doing, they won’t help you build a reputation. They’ll hinder that process.
Writing engaging, clear and compelling copy takes time. If you haven’t done it before, it can take a long time. Once you’ve got your business set up and your website design and branding sorted, you want to get everything out there. Quickly. Hiring a copywriter to create your website copy will save you time.
Spelling and grammar
Are you confident that your spelling and grammar will meet the mark? Do you know your it’s from your its? Can you use short sentences and paragraphs? Having the odd typo or spelling mistake and long rambling sentences might not seem important. But it is. It’s very important. It’s the details like that that will put potential customers off if you get it wrong. A copywriter will provide high-quality, error-free copy.
Do you know how to use words to get your website seen by search engines? Search Engine Optimisation (SEO) is crucial when your website goes live. If you’re using words that potential customer aren’t looking for, they won’t find you. In order for your business to grow online, your website needs to be seen. A copywriter will use keywords to help your website get picked up in searches. And the more people who find your website, the more your business will grow.
Hiring a copywriter is a sound investment in your business. It may feel like an expense you can do without at the start of your business. But it will soon pay for itself when your website is getting seen by the right people.