As 2022 draws to a close, it’s a good time to look back and think about the things that worked well in your business and what didn’t work quite so well over the last 12 months.
For me, it’s been a year of huge change and a massive learning curve. I’m not where I wanted to be in terms of my business, but I’ve learned so much over the last 12 months. I know where I made mistakes, and hopefully know how to not make them again and move forward.
What about you? How do you feel about blogging and writing content for your website compared to this time last year? Are you more confident with your writing and are you doing it more consistently? If you’re not confident, what’s making you feel that way? Do you feel like you need more skills or is time a big factor that affects your confidence? If you’re hitting your blogging goals, how can you build on that next year?
Making a realistic plan about how many posts you’d like to do each month will help you allocate enough time in your diary now. And once it’s in, it’s so much easier to stick to the routine of writing. I talk about it a lot, but creating a writing habit really is the best way of making sure you have time to create posts regularly.
Having a blog on your website can increase traffic by over 400%. But just adding a blog section isn’t enough. You need to be posting regularly, and the articles you publish need to be well written, engaging, and contain the words people are looking for in search engines. 77% of internet users read blogs so you want to make sure your blog stands out for the right reasons, so that it brings some of those users to your website. Things like adding images and researching keywords are some of the things you can do to grow your blog.
However, writing doesn’t come naturally to everyone. But it is possible to learn how to be a good writer and how to craft a blog post so that it is easy to read and draws the reader in making them want to read more. I can help with that. I can give you the tools to help you nail your blog writing. Or, if it’s just not your thing or you simply don’t have time, I can write posts for you. Here’s all the ways I can help:
Five-day blogging challenge
I’m going to be running my five-day blogging challenge in January. It will be a bit different this time and I’ve decided I’m going to charge a small fee for it. I’ve found with the first two rounds of running it, that people are signing up, but then forgetting about it.
Hopefully, there’s more incentive to do the challenge if you’ve parted with a bit of cash. The challenge will give you the basics about content, SEO and keywords, structure, writing, and editing a post. Perfect if you feel that you know what you’re doing but need a bit of extra knowledge. Leave a comment or get in touch if you’d like to be added to the waiting list for the challenge which will start on Monday the 23rd of January.
My Blogging for Business Masterclass is a great way to invest in your business to help it grow. It’s an in-depth look at how to write a post, covering the same areas as the challenge, but in a lot more detail. It’s £34.50 and offers so much value for you and your business to help you create blog posts that show up in search engines and drive traffic to your website.
Outsourcing your blog writing
If time hasn’t been your friend this year, outsourcing your blog writing may be the way forward for your business. I have a range of packages from one post a month, to one a week, or the all-inclusive which is a blog post, newsletter, and social media posts. They’re a cost-effective way of getting your business talked about by the people you want to visit your website which in turn, could lead to new business.
Finally, if you don’t yet have a website, or the one you have needs a revamp, I can create brilliant copy to help your business shine. I have a content package that gives you three pages of brilliant copy to get your website up and running quickly. Or I can review what you’ve already got and wave my magic wand to turn it into first-class copy.
If none of these options fit what you’re looking for, get in touch and let me know what you’re looking for and I’ll do my best to help. If you’d like weekly writing tips delivered to your inbox, sign up to my newsletter Wish Weekly which will be back in January. Head over to my blog section to get more writing tips, or to read about some inspiring business owners.