Coming up with content ideas can be difficult if it’s something you’re not used to doing. But having fresh content on your website is the best way to help people find you and determine whether your products and services are what they’re looking for.

In the AI era, blog posts are more important than ever as they’re what platforms like ChatGPT and Claude use to create their answers and overviews. They help to show that you’re human and are a brilliant way to showcase you and your business.

Your content doesn’t have to be all about business. But when you are writing about it, make sure you include human experiences by weaving in reviews, customer transformations and experiences that can’t be replicated by AI. As well as shouting about what you do, it’s a great way of letting your audience know more about you, too.

Here are a few ideas to help get your creative juices flowing:

Interviews

Come up with five or six questions about you and your business. Then write a list of people you’d like to answer those questions. They could be people you respect in your business, or just people you admire or have a business in your area. Then contact them and ask if they’d like to be featured on your website.

You could use your interview as the first one, then make it a monthly feature. Make sure you include links back to the interviewee’s website, as that’s a great way of getting yours seen.

My interview series features inspiring businesswomen who support small businesses with their services. I ask them a few questions about their business journey, then a few about their likes and dislikes. It’s simple, doesn’t take long for the interviewee to complete and puts them in front of a new audience. If their business complements mine, I’ll offer to write a blog post for them in return, which gives me a backlink and puts me in front of a new audience.

Featured product or service

Do a deep dive into your most popular product or service. What is it? What does it do? How does it solve a problem for people? What inspired you to make it? How do you make it if it’s a product? Include photos of work in progress or your workspace if it’s a service.

Use the post to let your audience get to know your business better and how you create what you sell, so they can understand whether it’s what they need. Customer experience is a great addition to this type of post, so add in reviews, quotes and how your products or services transformed something for your clients or customers.

How you got here

Share how you got to where you are today. What training have you done? What inspired you to start your business? How did you start it? What advice do you wish you’d been given at the start? If you’re looking for inspiration for a post like this, have a look at Julia’s.

Sharing how you got here helps your audience understand why you do what you do. And that helps to build up trust that your products or services will do what you say they will. If people trust you, they’re more likely to buy from you.

Share your day

Share what a normal working day looks like for you. What time do you get up? What time do you start work? Where do you work and how often? This is a great way to help your audience get to know you a bit better and start building a relationship with them.

Fun or interesting facts about you

Again, this is a great way of letting your audience get to know the person behind the business. I’ve shared a post about some interesting (ish!) facts about me that help readers get to know me a bit better and what makes me tick. Posts like this are a great way to build the know, like, trust factor with potential new clients and customers.

Share a quote or saying

Is there a quote that really resonates with you? Write about it and explain why it means so much to you. If it’s something that inspired you to start your business, great. But it doesn’t have to. It could be a saying that means a lot to you or a line in a song. Ask readers to leave a comment with their favourite quote or saying.

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If you’d like more blog content ideas, I’ve created a download with 24 content ideas for your business blog, giving you enough inspiration to create a couple of blog posts a month. And once you’ve done that, you can repurpose the posts and use them on other platforms like newsletters and social media.

Want to read more about improving your website’s visibility? Head to the SEO and copywriting tips section, which is full of inspiration and support.