As we head into the last few weeks of the year, now is a good time to update your website to make sure the content is fresh and reflects where you are in your business. Your website is the shop window into your business. It shows anyone who visits what your business is about and why and how it can solve the problem they need help with.
Outdated product images, copy that refer to Easter in the middle of winter, typos and errors will put people off straight away. Your products or service may be exactly what they’re looking for. But if your website copy doesn’t fill them with confidence, they move on to the next website in their search results.
Done regularly, updating your website copy shouldn’t take long. And it’s also a great way of improving your ranking as it shows search engines that you’re open for business.
Here’s three tips to help you keep your sit up-to-date.
Keywords and phrases
Make sure your keywords and phrases appear in your copy. These may have changed since you last updated the copy. Do some research around the kinds of words people are searching for and add these into key areas of your copy.
Headings are a good place to put your keywords. They also help to breakup large chunks of text. Make sure heading are in H2 so that they stand out to the reader and to search engines.
Changing key parts of your copy to reflect the season shows that your business is up-to-date and open for trade. It doesn’t need to be a big part of the copy, but enough to show you’re updating things regularly.
I tend to update the first body of copy on my homepage. It’s a bit about me and what I do and I update it every couple of months to reflect the time of year. I’ve recently changed it from moving into the last quarter of the year, to preparing content to cover the end of the year and the start of 2023.
This is the part you can have lots of fun with. All websites need to have some images to help make it more attractive to readers. Most people will be put off by a page full of text with no images or headings to break it up.
If you use stock images, you could update them to reflect the season. Unsplash and Pixabay have thousands of images which are free to use, so you don’t have to be a first-class photographer to have great images on your website.
You can have lots of fun with images if you’re a product-based business. Use seasonal props or showcase your Christmas or Valentines range on the homepage. Whatever type of image you use, make sure you add your keywords in the Alt Text for your image. This helps search engines pick up the image and helps your ranking.
How I can help
If you don’t know where to start when it comes to updating your Web copy, or if you just don’t have time, I can help. I’ll review it to make sure your keywords and phrases are in all the right places and that your copy is easy to read and flows well. All make sure your images are working hard too, with alt text added to help them show up in search engines.
My newsletter, Wish Weekly, lands every Wednesday and is full of tips, advice and information to help you create brilliant content and copy for your website. You’ll get a free download to get your started when you subscribe.