And why does anyone care??!!

Acronyms are great, as long as you know what they mean. Have you ever talked to someone who’s used them and you’ve spent the whole conversation thinking, “I have no clue what that means?”

SEO is a bit like that.

In the online world, it’s an acronym that’s used a lot. But what does it actually mean?

What is SEO?

SEO stands for Search Engine Optimisation. In a nutshell, it means making sure your website looks its best so it attracts the attention of search engines, who are impressed by what they see and show your site to your dream clients. You can have a beautifully designed website full of brilliant products and services. But if it doesn’t contain the words people type into Google when they’re looking for a solution to their problem, no one will know it’s there.

If you’ve got a website as part of your business, it’s a waste of resources for it not to be visible and show up on the first page of Google results. Because, let’s face it, no one looks on page two of Google.

SEO and website visibility are about:

✅ Having the right words (the ones people type into search engines) in the best places.

✅ Making sure your pages and site are easy to navigate, and contain all of the information people need to read to help them with their decision to buy.

✅ Keeping visitors reading with engaging content that shows you know what you’re talking about.

Getting it right means your website is the hardest-working cog in your digital marketing toolkit, bringing in leads and sales, even while you’re on holiday.

And that’s what SEO is all about. It helps you attract and connect with the right people online.

How AI is changing the way we search

The basics of SEO will always be about having the right words in the best places. However, AI is changing how we use search engines such as Google. At the top of most search pages now, you’ll see the AI-generated response to your query. For some searches, people won’t click beyond that because they’ve found the answer they’re looking for, which has led to a reduction in the number of clicks through to websites.

But one thing AI can never replace is the human touch. And that’s what gets people to click through to a website.

Genuine, well-thought-through, personal writing that connects with the reader is what will help your website stand out above the AI noise. Content that goes beyond the “how to” articles that can be pulled from anywhere, and writing content that goes deep into the subject matter it’s covering.

Creating rich, engaging content that showcases you, your business and how you can help will help you appear in AI overviews (which is the top of the top of Google results pages) and encourages people to click to your website.

Affordable SEO services

As business owners, it can feel overwhelming having to do everything from digital marketing to invoicing, being visible, and so much more, before we’ve even thought about doing client work or creating new products.

SEO has the reputation of being complicated, time-consuming and often prohibitively expensive to get support from an expert. That’s where I come in. My range of services provides different levels of hands-on SEO support, depending on your budget and needs.

I’m passionate about helping small business owners take action themselves. I give you the tools to understand what SEO is and how small, simple tweaks to how you use words on your website can have a big impact on how easily your dream clients find you.

From The SEO Club Membership, which gives you learning and accountability without the agency pricetag, to The SEO Boost, which is two hours of my undivided attention, and the Mini SEO Audit that gives you a clear and easy-to-understand action plan showing you what needs to be changed and how.