Inspiring businesses: Lauren McWilliams

Inspiring businesses: Lauren McWilliams

The next in the series of interviews with inspiring businesswomen is with Lauren McWilliams. Lauren is a brand photographer and visibility strategist who helps entrepreneurs and coaches stand out and get noticed. Read on to find out all about her and her business....
Inspiring businesses: Rachel McClumpha

Inspiring businesses: Rachel McClumpha

This month’s inspiring business interview is with photographer Rachel McClumpha. Getting some branded photographs taken of me is something that was on my to-do list for far too long. I successfully obtained some funding through the BIPC leading me to Rachel. I...
Google update: Don’t panic!

Google update: Don’t panic!

There’s been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don’t...
How to make your blog post stand out

How to make your blog post stand out

How do you make your blog post stand out from the crowd and draw your reader in? The content needs to be engaging and well-structured. You need to make sure you’re using the right keywords so that your post shows up in search engines and brings new people to...
How to structure a blog post

How to structure a blog post

If you want your blog post to show up in search engines, you need to make sure it’s structured in a way that’s easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won’t...
Simple SEO: Word count and making the most of links

Simple SEO: Word count and making the most of links

Does it really matter how many words you have on each page of your website? Surely as long as your copy and content contain keywords, it doesn’t matter how many there are on each page? The answer is, actually, it does matter. It matters a lot. Firstly, the...