What is EEAT and how will it help my business?

What is EEAT and how will it help my business?

Eating plays a big part in all of our lives. But if you’re a business owner, there’s a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
Inspiring businesses: Naomi Rose

Inspiring businesses: Naomi Rose

Next up for my interview series with inspiring businesswomen is Naomi Rose. Naomi is a coach and mentor and is a “digital GP” helping entrepreneurs create a business that works for them. Read on to find out about her other life, and how she can help you...
Case study: Content and SEO Power Hour

Case study: Content and SEO Power Hour

The client Solidarity Farm CIC is a unique learning environment for children and young people located on a farm at the edge of the Northumberland National Park. The problem Solidarity Farm’s founder John Harrison wanted to create copy for the new website that...
Keep it simple

Keep it simple

As time goes on, the human race creates bigger and better things. From mobile phones to coffee makers. From laptops to cars. Generally, technological advances make products better, easier to use, and improve on the previous model. But when it comes to writing, going...
Inspiring businesses: Lauren McWilliams

Inspiring businesses: Lauren McWilliams

The next in the series of interviews with inspiring businesswomen is with Lauren McWilliams. Lauren is a brand photographer and visibility strategist who helps entrepreneurs and coaches stand out and get noticed. Read on to find out all about her and her business....