How to structure a blog post

How to structure a blog post

If you want your blog post to show up in search engines, you need to make sure it’s structured in a way that’s easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won’t...
Simple SEO: Word count and making the most of links

Simple SEO: Word count and making the most of links

Does it really matter how many words you have on each page of your website? Surely as long as your copy and content contain keywords, it doesn’t matter how many there are on each page? The answer is, actually, it does matter. It matters a lot. Firstly, the...
Why have a  blog on your website?

Why have a blog on your website?

With over 200 million active websites worldwide, yours needs to stand out from the crowd if you want it to help your business grow. Having a blog on your website is a brilliant way of doing this. Having regular, fresh, engaging, and informative blog posts not only...
Reframing SEO

Reframing SEO

Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like “latent semantic...
Simplifying SEO

Simplifying SEO

Search Engines Optimisation (SEO) basically means getting your website in shape so that it’s picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like...
How to boost your SEO by being nosy

How to boost your SEO by being nosy

Sometimes, coming up with new website content ideas can be a challenge. Particularly if you want to do something a bit different from your usual blog posts that’s also good for your SEO. That’s why Q&As are a great option. Once you’ve done the...