Reframing SEO

Reframing SEO

Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like “latent semantic...
Simplifying SEO

Simplifying SEO

Search Engines Optimisation (SEO) basically means getting your website in shape so that it’s picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like...
How to boost your SEO by being nosy

How to boost your SEO by being nosy

Sometimes, coming up with new website content ideas can be a challenge. Particularly if you want to do something a bit different from your usual blog posts that’s also good for your SEO. That’s why Q&As are a great option. Once you’ve done the...
Keywords: What they are and how to use them

Keywords: What they are and how to use them

Keywords are the words and phrases people enter into search engines when they’re looking for a solution to a problem they have. They’re a crucial part of your website copy because they’re the link between what potential customers are searching for...