What is EEAT and how will it help my business?

What is EEAT and how will it help my business?

Eating plays a big part in all of our lives. However, if you’re a business owner with a website, there’s a different kind of eating you need to be aware of. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria...
Case study: SEO Audit and Content Package

Case study: SEO Audit and Content Package

The Client Background Sounds is run by co-founders Mel and Grant. They provide high-quality licence-free music to businesses across the UK, offering an affordable alternative to the high price of having a PRS PPL licence. The problem The majority of new clients find...
Building an SEO Strategy: Is SEO a one-night stand?

Building an SEO Strategy: Is SEO a one-night stand?

Absolutely not! If you want to build a lasting relationship, whether that’s with another person in your personal life or clients in your business life, it takes time and effort. A one-night stand hive of activity might feel great while it lasts, but it...