by suzy | Mar 1, 2024 | Blog writing, SEO
Eating plays a big part in all of our lives. But if you are a business owner, there is a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
by suzy | Feb 6, 2024 | Blog writing, SEO
Does it really matter how many words you have on each page of your website? Surely as long as your copy and content contain keywords, it doesn’t matter how many there are on each page? The answer is, actually, it does matter. It matters a lot. Firstly, the...
by suzy | Nov 21, 2023 | SEO
If you want the people you’d like to do business with to find you online, you need to use the right words in the content and copy on your website. These are the ones your ideal customer types in search engines when they have a problem you can solve. If you...
by suzy | Oct 9, 2023 | SEO, Website content
How do you feel about change? Do you embrace it or run a mile? One of the things we shouldn’t run a mile from as small business owners is changing our websites. Keeping them regularly updated with new content helps to improve SEO and gets our sites noticed...
by suzy | Sep 25, 2023 | Blog writing, SEO
Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like “latent semantic...
by suzy | Jul 6, 2023 | Blog writing, Hiring a copywriter, SEO, Website content
Search Engines Optimisation (SEO) basically means getting your website in shape so that it’s picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like...
