by suzy | Jun 12, 2024 | Blog writing, SEO
There’s been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don’t...
by suzy | May 13, 2024 | Case study, Hiring a copywriter, SEO
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...
by suzy | May 9, 2024 | Blog writing, Content, SEO, Website content
Adding beautiful images to your website has several benefits apart from looking good. This blog post looks at what they are and how to get your images working hard for your business. Visually appealing Images help to break up large chunks of text making your content...
by suzy | Mar 1, 2024 | Blog writing, SEO
Eating plays a big part in all of our lives. But if you are a business owner, there is a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
by suzy | Feb 6, 2024 | Blog writing, SEO
Does it really matter how many words you have on each page of your website? Surely as long as your copy and content contain keywords, it doesn’t matter how many there are on each page? The answer is, actually, it does matter. It matters a lot. Firstly, the...
by suzy | Nov 21, 2023 | SEO
If you want the people you’d like to do business with to find you online, you need to use the right words in the content and copy on your website. These are the ones your ideal customer types in search engines when they have a problem you can solve. If you...
