Google update: Don’t panic!

Google update: Don’t panic!

There’s been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don’t...
Why have a  blog on your website?

Why have a blog on your website?

With over 200 million active websites worldwide, yours needs to stand out from the crowd if you want it to help your business grow. Having a blog on your website is a brilliant way of doing this. Having regular, fresh, engaging, and informative blog posts not only...
Reframing SEO

Reframing SEO

Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like “latent semantic...
Simplifying SEO

Simplifying SEO

Search Engines Optimisation (SEO) basically means getting your website in shape so that it’s picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like...