by suzy | Dec 16, 2024 | Blog writing, SEO
Eating plays a big part in all of our lives. But if you’re a business owner, there’s a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
by suzy | Jun 12, 2024 | Blog writing, SEO
There’s been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don’t...
by suzy | May 13, 2024 | Case study, Hiring a copywriter, SEO
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...
by suzy | May 9, 2024 | Blog writing, Content, SEO, Website content
Adding beautiful images to your website has several benefits apart from looking good. This blog post looks at what they are and how to get your images working hard for your business. Visually appealing Images help to break up large chunks of text making your content...
by suzy | Mar 14, 2024 | Content, Hiring a copywriter, Website content
Spring is traditionally the season when we have a good clear-out of our homes. It’s a season that embraces new beginnings and the shoots of growth in all aspects of our lives. For businesses, it marks the start of the second quarter of the year and the perfect...
