Google update: Don’t panic!

Google update: Don’t panic!

There’s been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don’t...
What is EEAT and how will it help my business?

What is EEAT and how will it help my business?

Eating plays a big part in all of our lives. But if you are a business owner, there is a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...