by suzy | Mar 18, 2025 | SEO
SEO and dating are two terms you won’t hear very often in the same sentence. One is a boring business term that often brings people out in a cold sweat. The other can be an exciting way of meeting your ideal life partner and getting to know whether they’re...
by suzy | Mar 13, 2025 | Content, Hiring a copywriter, Website content
Spring is traditionally the season when we have a good clear-out of our homes. It’s a season that embraces new beginnings and the shoots of growth in all aspects of our lives. For businesses, it marks the start of the second quarter of the year and the perfect...
by suzy | Dec 16, 2024 | Blog writing, SEO
Eating plays a big part in all of our lives. But if you’re a business owner, there’s a different kind of eating you need to know about. EEAT (experience, expertise, authoritativeness, and trustworthiness) are the quality criteria Google uses to assess your...
by suzy | Jun 12, 2024 | Blog writing, SEO
There’s been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don’t...
by suzy | May 13, 2024 | Case study, Hiring a copywriter, SEO
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...
