The content on your website doesn't have to be just about your business. Adding in posts about you, your journey to where you are now, your office, how you work and more helps your audience get to know you a bit better. The know, like, trust factor is important when...
There's been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don't panic! This is...
If you've followed me for a while, you'll know how much I love words and talking about their importance for your business. So I was thrilled when a fellow word lover agreed to share a bit about herself and her business in the Inspiring Businesswomen series. Elena Chow...
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...
If you're a small business owner, life tends to be pretty full-on. I'm always looking for ways to work smarter and better and am keen to find the right tech or app to help. After a very slow start, I'm finally loving using Trello to help me keep track of pretty much...
How do you make your blog post stand out from the crowd and draw your reader in? The content needs to be engaging and well-structured. You need to make sure you're using the right keywords so that your post shows up in search engines and brings new people to your...
If you want your blog post to show up in search engines, you need to make sure it's structured in a way that's easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won't help you grow your...
Does it really matter how many words you have on each page of your website? Surely as long as your copy and content contain keywords, it doesn't matter how many there are on each page? The answer is, actually, it does matter. It matters a lot. Firstly, the number of...
I've always dreamed of making a living out of writing. When I was younger, it was just that. A dream. I was happy in my job (I was a solicitor and worked as a legal adviser in Magistrates' courts). At that stage, I couldn't imagine my future career being anything...
If you want the people you'd like to do business with to find you online, you need to use the right words in the content and copy on your website. These are the ones your ideal customer types in search engines when they have a problem you can solve. If you don't use...
The next interview with inspiring businesswomen is with Bridie Hinson from Why You Create. Bridie is a PR strategist who is passionate about shining a spotlight on small businesses. She teaches small business owners how to shout about what they do in the right places....
How do you feel about change? Do you embrace it or run a mile? One of the things we shouldn't run a mile from as small business owners is changing our websites. Keeping them regularly updated with new content helps to improve SEO and gets our sites noticed by...