Written by Eloise Adams In the beginning, a DIY website is totally fine. You’re starting out, keeping costs low, figuring things out as you go. You need something to get started with and a DIY website does the job…for now. But when you want to scale up your business?...
As small business owners, we're always looking for ways to keep costs down so our profit margins are good and we can keep trading. If you play music in your business, paying for the correct licence can be a costly expense. This month's interview with inspiring...
With over 200 million active websites worldwide, yours needs to stand out from the crowd if you want it to help your business grow. Having a blog on your website is a brilliant way of doing this. Having regular, fresh, engaging, and informative blog posts not only...
The client Solidarity Farm CIC is a unique learning environment for children and young people located on a farm at the edge of the Northumberland National Park. The problem Solidarity Farm's founder John Harrison wanted to create copy for the new website that...
As time goes on, the human race creates bigger and better things. From mobile phones to coffee makers. From laptops to cars. Generally, technological advances make products better, easier to use, and improve on the previous model. But when it comes to writing, going...
The next in the series of interviews with inspiring businesswomen is with Lauren McWilliams. Lauren is a brand photographer and visibility strategist who helps entrepreneurs and coaches stand out and get noticed. Read on to find out all about her and her business....
This month's inspiring business interview is with photographer Rachel McClumpha. Getting some branded photographs taken of me is something that was on my to-do list for far too long. I successfully obtained some funding through the BIPC leading me to Rachel. I had a...
Next up in my inspiring businesswomen series is Helen Bowman from In the Detail. Helen is a social media content specialist and copywriter. What was your first job? Did you enjoy it? If we’re talking about when I was really young I had several waitressing jobs in my...
The content on your website doesn't have to be just about your business. Adding in posts about you, your journey to where you are now, your office, how you work and more helps your audience get to know you a bit better. The know, like, trust factor is important when...
There's been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don't panic! This is...
If you've followed me for a while, you'll know how much I love words and talking about their importance for your business. So I was thrilled when a fellow word lover agreed to share a bit about herself and her business in the Inspiring Businesswomen series. Elena Chow...
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...