Over the last four years, I've been inspired by, and learned a lot from some wonderful women. Without them sharing their expertise and providing their community with a wonderful support network, I wouldn't be where I am today. There are so many wonderful businesses...
If you want your blog post to show up in search engines, you need to make sure it's structured in a way that's easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won't help you grow your...
Having regular blog posts on your website is a great way of getting your website seen and showing up in search engines. It increases the number of pages on your website which shows search engines it’s an active site. And linking to other sites in your posts helps to...
A keyword is the term people type into a search engine to find the information they're looking for. If you're looking for a face painter for your child's party in York, you'd probably type in something like "face painters near York." When you're writing the content...
Coming up with content ideas can be difficult if it's something you're not used to doing. But having fresh, new content on your website is the best way to help people find you and see if your products and services are what they're looking for. Your content doesn't...
How many pages a business website needs depends on what your you do. Generally speaking, the more pages you have, the easier it is for your website to rank well in search engines such as Google. However, that will only work if the content in each page is good. Most...
You don’t have to be a design genius to create your own, stylish website. But you do need patience and time. Getting someone else to do the hard work for you is the easiest option, but can be prohibitively expensive for a new business. You might find something in...
If you’re a new business, the cost of a creating website may feel like something you can’t stretch to straight away. If you’re a face painter, or a hairdresser, your business happens when you see people in real life. Why would you need a website to help it grow? A...
I thought I’d share five interesting(ish) facts about me to help you get to know me a bit better. I’d love you to join in and share something about you that’s a bit different. So, here goes….. I’m a redhead. I hated my hair colour when I was younger and have probably...
Hiring a copywriter can seem like an something you can't afford when you're starting out with a new business. You've had a lot of expense already to get to where you are. Hiring someone to share your story might feel like a waste of money. One of the best ways of...
I've always dreamed of making a living out of writing. When I was younger, it was just that. A dream. I was happy in my job (I'm a solicitor and work as a legal adviser in Magistrates' courts). At that stage, I couldn't imagine my future career being anything else. I...
Having a blog on your website is a brilliant way of communicating with your customers. It's also crucial to help grow your brand and give your business a voice. A blog can help your business to grow in lots of ways. It's a great way of increasing your traffic. And...