The statistics show that having a blog on your website can increase your traffic by as much as 400%. Around 77% of the 20,000,000 people who use the internet every day, read blog posts. Those are huge numbers that highlight why it's so important for business owners to...
As time goes on, the human race creates bigger and better things. From mobile phones to coffee makers. From laptops to cars. Generally, technological advances make products better, easier to use, and improve on the previous model. But when it comes to writing, going...
The next in the series of interviews with inspiring businesswomen is with Lauren McWilliams. Lauren is a brand photographer and visibility strategist who helps entrepreneurs and coaches stand out and get noticed. Read on to find out all about her and her business....
This month's inspiring business interview is with photographer Rachel McClumpha. Getting some branded photographs taken of me is something that was on my to-do list for far too long. I successfully obtained some funding through the BIPC leading me to Rachel. I had a...
Next up in my inspiring businesswomen series is Helen Bowman from In the Detail. Helen is a social media content specialist and copywriter. What was your first job? Did you enjoy it? If we’re talking about when I was really young I had several waitressing jobs in my...
The content on your website doesn't have to be just about your business. Adding in posts about you, your journey to where you are now, your office, how you work and more helps your audience get to know you a bit better. The know, like, trust factor is important when...
There's been a lot of chatter on social media about the recent Google updates, the role of AI, what they mean for SEO and how easily a website is picked up. So, I thought it might be useful to share my views on it. The first thing I want to say is don't panic! This is...
If you've followed me for a while, you'll know how much I love words and talking about their importance for your business. So I was thrilled when a fellow word lover agreed to share a bit about herself and her business in the Inspiring Businesswomen series. Elena Chow...
The client Our Local Tour is a tour operator based in the North East of England that specialises in bespoke, sustainable, and responsible travel that supports local economies and leaves a positive impact on the places clients visit. The problem Aled, the director of...
If you're a small business owner, life tends to be pretty full-on. I'm always looking for ways to work smarter and better and am keen to find the right tech or app to help. After a very slow start, I'm finally loving using Trello to help me keep track of pretty much...
How do you make your blog post stand out from the crowd and draw your reader in? The content needs to be engaging and well-structured. You need to make sure you're using the right keywords so that your post shows up in search engines and brings new people to your...
If you want your blog post to show up in search engines, you need to make sure it's structured in a way that's easy to read and logical. A jumble of words and thoughts that makes your target audience stop reading and look for something else, won't help you grow your...