Do the three letters S E O bring you out in an allergic reaction and cause you to bury your head in the sand? A lot of small business owners feel completely overwhelmed by SEO because they focus on the technicalities. Words and phrases like "latent semantic indexing"...
Search Engines Optimisation (SEO) basically means getting your website in shape so that it's picked up by search engines. I love sparkly lights and like to use them to explain how SEO works. Thinking sparkly lights is way more fun than using terms like "mobilegeddon"...
Sometimes, coming up with new website content ideas can be a challenge. Particularly if you want to do something a bit different from your usual blog posts that's also good for your SEO. That's why Q&As are a great option. Once you've done the groundwork, they're...
The cost of living crisis has had a huge impact on everyone in the UK. The vast majority of us have less money in our pockets and so are spending what we have more carefully. It's therefore more important than ever for businesses to make sure their websites stand out...
Next up in my inspiring business women series is an interview with Sarah Lynn. She's the mastermind behind Simple Online Solutions and helps small business owners to get seen online. What was your first job? Did you enjoy it? My very first Saturday job was working in...
Next up in my interview series of inspiring business women is Fliss Lee. Fliss is a brand strategist, passionate about helping small businesses "be successful and grow their business, their way." What was your first job? Did you enjoy it? After uni I actually went to...
SEO stands for Search Engine Optimisation. If you've got a business website, it's something you need to know at least the basics about. You can have the most beautiful website, and fabulous products or services. But if your copy doesn't contain the words people are...
Keywords are the words and phrases people enter into search engines when they're looking for a solution to a problem they have. They're a crucial part of your website copy because they're the link between what potential customers are searching for and the content on...
If you're a business owner or author of non-fiction books, read on to find out how Siân Smith, can help your words sparkle and grab and keep the attention of your readers through proofreading and editing. What I offer as a non-fiction proofreader and book editor I’ve...
As 2022 draws to a close, it's a good time to look back and think about the things that worked well in your business and what didn't work quite so well over the last 12 months. For me, it's been a year of huge change and a massive learning curve. I'm not where I...
There's a lot of feeling of overwhelm around at the moment. The cost of living crisis, strikes, long waiting times for everything, Christmas pressures and the freezing cold weather can make it feel like there's not much to smile about. It's the time of year where our...
How on earth is it December tomorrow? We're bracing ourselves for the return of Chippy and Snowflake, our mischievous elves sent by Father Christmas to check that there's lots of kindness going on in our house. Our eldest is more excited about their arrival than...